MVP stands for minimum viable product. It is a baby form of your product, that is tested in the market. It is a method through which your team can decide whether or not to have some features in a particular product, depending on the type of reaction they get from the target audience.
MVP is used a lot in mobile development. MVP in mobile development means that you create the core functions of the app to solve a specific problem. MVP is the first model of the product that you’ll use to achieve your problem-solving goal.
MVP development is a gradual process, much like a trial and error. You keep coming up with things, seeing if they’re being liked by your target audience, and then making those changes accordingly. It allows you to come up with a final app, which is popularly accepted and preferred by the people you intend to target.
Reasons Why Your Mobile App Needs An MVP
It’s pretty clear that MVP is really helpful in app development as it allows us to do the most and come up with the best possible app for our audience. In this section, we’ll look into several reasons why your mobile app needs an MVP.
1. MVP Is The Heart Of Your App
The idea of an MVP is only based on the primary goal and what we want to achieve from the app. There is absolutely no involvement of any secondary functions in MVP. It’s the perfect example of a Lean Startup where you build something on a small budget and in a short span of time. Customers are also ready to interact with it because it offers what they want. And there are no risks involved either.
2. Cost Saving
Having an MVP is exceptionally cost-saving. Given the simple nature of MVP, it requires minimal investment in terms of both, money and time. Making changes to a pre-built and the complete app takes a lot of time and costs a lot too. But with an MVP you can save all that time and money by making changes to the initial project, according to your customer feedback so that the final product is perfect.
3. MVP Development Method Gives You Surety
If you have a new idea about an application, instead of wasting months of making it only to find out later that people don’t like it, you can use MVP. By nature, if you ask people what they want, they won’t know it. Therefore, it’s better to give them a few basic variants designed through MVP app development and see which one they like the most. This practice gives you surety of what you want to build and what kind of reaction you can expect from your audience.
4. MVP Can Be Used To Gain Important Insights
Through an MVP, you can smoothly learn more about your end-user and the type of market you’re planning to enter. Through MVP tests, you’ll be able to clearly identify your target audience and people who’ll actually be interested in your offering once the app comes out. Furthermore, it also gives you important data for the future. Through this whole process you’ll learn important things related to app development and you’ll be able to avoid future mistakes as well.
5. Can Be Used To Attract Investors
In many cases, MVP can also be used to show the potential of your business and prospects to attract investors and stakeholders. You could look for internal or external support for your business, regardless, having an MVP surely elevates your position because it proves your product’s authenticity, helping you getting more funds for future developments.
6. Quick Way To Get Your Product On The Market
If you have a product idea but you see your competitor entering the marketing when you’re yet to do so, you can very easily make use of MVP. You can save yourself all the time of developing a proper app that will compete in the market by quickly entering the market with an MVP app. This way you’ll at least have some presence in the market and something the people can use and experience.
7. Offers Perfection With Minimum Functionality
Many times, we see fully developed applications filled with bugs, features that are of no use, and other problems. Customers by nature will ignore or delete the app just because they faced a short delay in a page’s loading time. Or if they found a bug. You can save yourself from all that complexity of designing the perfect app by just keeping it simple and minimal through MVP, and focusing entirely on the exact features that your audience wants. People don’t want fancy, they want functionality. And MVP helps you deliver just that.